Imagine a dress that actually fits your figure.

About measuremake & made to measure:

Fit is the number one complaint about clothing and the number one reason clothes – especially those bought online – are returned. The problem is standard sizes fit almost no one.

Measuremake is about the individual. It’s about the human form over fashion and mass manufacturing; shape over style or scale. It’s about honoring the fact that we all have different bodies, and that every figure should be clothed accordingly.

Because clothes are subservient to people, and not the other way around. We all deserve better – better clothes, and a better feeling about ourselves when we put them on.

Meet the founder:

Krista first made her own dresses for formals in college, and later evening gowns and sheath dresses for weddings and other events. She didn’t even know how to sew for much of this time (instead mastering the age-old art of “hot glue gun” and “the strategic drape”) but it was better than the poor fit of off-the-rack and the inefficiency of shopping.

As she talked to more women, it became clear that she wasn’t alone in her frustrations.

Krista began reaching out to hundreds of industry experts, factories, pattern makers, designers, retailers, and stylists. She bought an industrial sewing machine (and finally learned to sew), read dozens of books on apparel, patterns, manufacturing, fashion, and anatomy, took a pattern-making class, researched and sourced fabric, and started solving the custom-fit problem one dress at a time.

Measuremake is that project.